LAUREN CASSIDY
Founder, Executive Creative Director
Day eight of my new job, I found myself in my first all-hands meeting. I didn’t know the people, the culture, or even where the coffee was. A year later, I wasn’t just attending that meeting, I was running it. Over the next decade, as an award-winning SVP Creative Director at AMC Networks, I transformed the annual all-hands into something part company rally, part pop-culture spectacle, and all heart. Think videos, celebrity cameos, fireside chats, and yes, even a Breaking Bad parody where I wrote lyrics to a theme song that never had any.
Budgets shifted, shows ended, the industry evolved, but the energy stayed electric. I made sure of it. My job was to turn the AMC brand into something people actually felt and remembered. And I did it with creativity and grit.
Today, as founder of LC Studio Productions, a creative consultancy and production studio, I bring that same sense of performance and collaboration to every project, whether it’s on a screen, a stage, or a social feed. I cast the right crew, direct the action, and make sure every moment lands: the tagline, the logline, the company line. The result is work that connects, resonates, and lasts.
At AMC, I built and led an internal creative studio that served as both agency and production team for the linear channels and streaming platforms. We produced award-winning campaigns, fan and client activations, and global events. Along the way, I became known as the connective tissue, translating C-Suite vision into creative reality, linking storytelling to business goals, and inspiring teams to deliver their best.
When I’m not running LC Studio Productions, I’m busy being a mom, a wife, and the lead singer of a rock band.
Budgets shifted, shows ended, the industry evolved, but the energy stayed electric. I made sure of it. My job was to turn the AMC brand into something people actually felt and remembered. And I did it with creativity and grit.
Today, as founder of LC Studio Productions, a creative consultancy and production studio, I bring that same sense of performance and collaboration to every project, whether it’s on a screen, a stage, or a social feed. I cast the right crew, direct the action, and make sure every moment lands: the tagline, the logline, the company line. The result is work that connects, resonates, and lasts.
At AMC, I built and led an internal creative studio that served as both agency and production team for the linear channels and streaming platforms. We produced award-winning campaigns, fan and client activations, and global events. Along the way, I became known as the connective tissue, translating C-Suite vision into creative reality, linking storytelling to business goals, and inspiring teams to deliver their best.
When I’m not running LC Studio Productions, I’m busy being a mom, a wife, and the lead singer of a rock band.